Black Gold Engineering in the Spotlight at the Creative Business Summit Africa in Nairobi Kenya
Photo Credit: GEN Namibia
25 Sep 2018

The emergence of the creative economy was clearly visible at the Creative Business Summit Africa in Nairobi, Kenya 11-14 September 2018. Namibia left its foot print clearly on the African continent by scooping up the award coming out as the winner.

The creative economy has no single definition. It is an evolving concept which builds on the interplay between human creativity and ideas and intellectual property, knowledge and technology. Essentially it is the knowledge-based economic activities upon which the 'creative industries' are based. Generally one can base the creative economy in (i) Smart Solutions, (ii) Smart Innovation, (iii) Smart Supply Chains and (iv) Smart Factory. 

The Summit was graced with the presence of the Ambassador of Denmark to Kenya, her excellency Mette Knudsen, Mr. Joe Ogutu, Director of Strategy and Innovation, Safaricom Limited, developers of the MPeza, mobile banking application that revolutionized mobile banking in East  Africa; Hon. Joe Mucheru, Cabinet Secretary, Ministry of Information Communications and Technology, Kenya; Hon. John Kiarie Member of Parliament, Dagoretti South, Mr. Olawale Anifowose; Managing Director, GEN Nigeria; Ms. Ciiru Waithaka, Founder, FunKidz Limited, Kenya; Mr. Abel Mutua, IBIZ AFRICA, Managing Director; Mr. Rasmus Tscherning, Managing Director, Creative Business Cup, Copenhagen, Denmark; Mr. John Wali, Country Director, Junior Achievement Kenya and GEN Kenya. The host, GEN Kenya co-hosted the event at the Strathmore University, Nairobi Kenya with the Designate Vice Chancellor, Strathmore University, Dr. Vincent Ogutu and METTA Kenya.

Creative Business Cup is much more than just a competition – it is a global year-round initiative that empowers entrepreneurs in the creative industries, helping them grow their business ideas, connecting them to investors and the global markets, and strengthening their innovative capabilities to the benefit of industry and society.

The pitching of creative enterprises was hosted by METTA Kenya, an organization that supports empowering ideas, people and ecosystems through co-innovation. It is an entrepreneurs' club that connects people, ideas and resources. They believe that by bringing startup communities and ecosystems closer together, great things can happen for Kenya as well as Africa.

Participating countries were from East Africa and Namibia. Namibia’s tech savvy entrepreneur, Pedro da Fonseca, pitched his NAMLUX street light bulb invention that will be revolutionary in saving on fossil fuels. It is especially beneficial to local authorities that supply safe streets with good lighting. The bulb saves between 60-70% of energy supporting the United Nations Sustainable Development Goal 5, Clean Energy. Using less electricity and providing brighter lighting ensuring safe streets. The NAMLUX bulb is an invention that can be revolutionary for Africa and the rest of the globe.

The street lamp consumes less than 60-70% less fossil fuels. Its lighting stretches up to 40 Square metres and supports the SDG 5 for clean energy with higher output and lower consumption. The savings local authorities will have, using the NAMLUX street bulb, could be used to impact their constituents lives in other ways.

The Kenyan Government and the Danish entrepreneruial ecosystems are eager to support the prototype development of the NAMLUX street light bulb.

Johanna Cloete

Board Chair | GEN Namibia

Mrs. Johanna Cloete – Board Chair of GEN Namibia since 2022. She is part of a community of doers and makers supporting startups and scale-ups in… More