OUR LOGO / THE COMPASS
The Global Entrepreneurship Network ‘compass’ is the common link among all GEN programs. It represents the intersections of ideas, cultures, information, people and places.
An array of vibrant colors radiate out through the circular band give a sense of diversity, variety and optimism. The full color spectrum also symbolizes the inclusive international reach of the Global Entrepreneurship Network and its programs.
It represents a navigator providing direction and guidance. The nature and language of the information can be altered according to purpose using a range of different ‘typographic spokes’. This provides flexibility and ensures the Compass appears consistently across a range of applications.
The rounded typeface adds a human, tactile element which, when used in combination with color, results in a dynamic energetic logo.
USAGE / FOR APPROVED PARTNERS
The following brand assets are for use by approved GEN partners only for the purposes of demonstrating the partnership. Any instances where GEN is the most distinctive or dominant brand on a webpage, printed material or other content must be approved by GEN Global -- please contact Mark Marich for approval.
These GEN Global materials are not to be used by GEN country affiliates (e.g. GEN UK, GEN South Africa). All GEN country affiliates must be approved by GEN Global before using the GEN brand. Please contact Cecilia Wessinger for approval and to receive your official GEN Country branding resources.
GEN Compass Logo Download
EPS / AI / PNG / ALL
Standard Compass Logo Download
EPS / AI / PNG / ALL
OUR FONT / VAG ROUNDED Std THIN
The GEN logo typeface is VAG Rounded Thin and this is used throughout all brand assets to emphasize the brand association.
You may use VAG Rounded Light and/or Thin in ALL CAPS for emphasis or for headers. Do not use VAG Rounded Bold or Black unless absolutely necessary -- and then be sure to use it sparingly.
Download the font
VAG Rounded Std Thin
OUR COLORS / GLOBAL + DIVERSE
BRAND GUIDELINES / CHAMPION THE COMPASS