We strongly believe that while climate change is rarely – if ever – the primary cause of conflict, it can act as a risk multiplier, exacerbating underlying vulnerabilities and compounding existing grievances. Thus, with the understanding that only peaceful and greener nations create the conditions to empower African youth, provides them with the right resources so that they are able to compete on the world stage and lift their families out of poverty, we started the Road to Peace in West Africa Alliance in 2019 with the aim of fostering, promoting and strengthening an enabling environment for regional collaboration, networking, sharing of best practices that leads the way to a more PEACEFUL, GREENER and resilient ECOWAS.
Green entrepreneurship has a huge role in solving environmental degradation and social problems. As today’s youth are tomorrow’s entrepreneurs, enhancing their green entrepreneurial intention will contribute to the sustainable development of economy in the future.
Studies on green economy have revealed that it can effectively solve environmental deterioration and that green entrepreneurship is an important part of this concept (Soomro et al., 2020). Green entrepreneurship is the entrepreneurial process of identifying and creating “unrealized” products and services that promote sustainable development of the environment (Cohen and Winn, 2007; Dean and McMullen, 2007). Green entrepreneurship helps to reduce the damage to natural resources, solve environmental problems (Silajdzic et al., 2015), and provide new employment opportunities (Dean and McMullen, 2007), which further help in promoting sustainable social and economic development. Green entrepreneurs can potentially instill green entrepreneurship among secondary school and college students and help them practice it (Soomro et al., 2020; Alvarez-Risco et al., 2021).
College students’ green entrepreneurial intentions are influenced by many factors (Bruton et al., 2010; Zhou and Verburg, 2020). Schumpeter’s innovation theory states that innovation is a new combination of products, production methods, markets, and materials, in which creativity is the core content of innovative activity and the key factor of green entrepreneurial intention (Jiang et al., 2020). As green entrepreneurship involves the identification of entrepreneurial opportunities and sustainable development aligned with the environment, it is necessary to further develop green technology and green entrepreneurial thinking. Thus, entrepreneurs may have to face more challenges in the process of green entrepreneurship. Future self-continuity is also an important factor that affects entrepreneurial choice. Individuals with higher future self-continuity can accept more uncertainty during the entrepreneurial process (Zeng and Ouyang, 2020). Additionally, the individual sustainable development values (Kuckertz and Wagner, 2010; Ploum et al., 2018; Vuorio et al., 2018; Sher et al., 2020; Thelken and de Jong, 2020; Agu et al., 2021; Yasir et al., 2021) and entrepreneurship education for sustainable development (Lans et al., 2014; Wijnker et al., 2015; Soomro et al., 2020; Agu et al., 2021) are the most important factors that influence the green entrepreneurial intention of college students.
Through our Green ECOWAS Project, we aim at nurturing positive sustainable development values of individuals and the sustainable development entrepreneurship education programs in secondary schools and encourage students to adopt green entrepreneurship.
With the strong belief that external environmental support (Fichter and Tiemann, 2018; Vuorio et al., 2018; Yi, 2020), personality (Yan et al., 2018; Wu et al., 2019), self-efficacy (Sher et al., 2020; Alvarez-Risco et al., 2021), and entrepreneurial enthusiasm (Tehseen and Haider, 2021) have a significant impact on students’ green entrepreneurial intention, we will associate role model green entrepreneurs.